Come see us today for the best products, great prices and expert advice.

Your one stop for snow sports equipment, rentals, consignment and service!

We take great pride in serving the communities we are part of with the best brands and most knowledgeable, professional service at prices that usually meet - or beat - Internet prices. Helm of Sun Valley is here to serve you with:
  • Skis
  • Snowboards
  • Snow apparel
  • Snow sports equipment rental
  • Full service tuning and waxing
  • Master boot fitting
  • Winter sports consignment shop

Family owned. Expertly staffed with ski and snowboard lovers since 1975.

Helm of Sun Valley has been serving skiers and snowboarders in the 
San Jose and Capitola areas for almost 40 years. With both of our stores still family owned and operated, we offer a professional and relaxed buying experience. Whether you are new to snow-sports or grew up on skis, our knowledgeable staff of like-minded enthusiasts will take good care to find you the best gear, proper fit, and prepare you for fun! 

Massive selection - plus boot fitting, ski and snowboard tuning and the area's best selection of top brand name rentals!

We are as committed to snow-sports as we are to the brands we carry. With over 10 ski equipment lines, over 10 snowboard gear brands, and more than 30 clothing and accessory lines represented, we are very proud of our product depth and selection! Both Helm locations offer 
full-service specialized tuning shops with state of the art tuning and repair machinery as well as a complete rental department with up-to-date and, often brand new, rental equipment for the entire family. 

Is there anything we can help you with?

Send us a quick note! We always love hearing from customers, and helping people get the best information we can provide about skiing, snowboarding, and everything to get you outdoors all winter long!
* Required


Please note our store hours

Mon-Fri 10-8
Sat 10-6
Sun 10-6

Mon-Fri 10-7
Sat 10-6
Sun 10-6

Interested in working for Helm of Sun Valley in San Jose or Capitola?

CLICK HERE to download our job application, complete it, and bring it in to either of our locations in San Jose or in Capitola and let's talk!